Hinton Group: Process

OVERVIEW:

Powerful brands are able to maintain that fine balance between the rational factors that provide a logical basis for purchasing and an emotional “gut feel” that builds loyalty between the company and its customers. The magic lies in the ability to simplify and distil these brand attributes into easily understood and consistent images, stories and actions.

PROCESS:

THINK:

RATIONAL FACTORS

Simplify Business Goals
Evaluate Brand Performance
Identify Market Trends and Needs
Segment and Profile Target Audiences
Document Success Metrics

FEEL:

EMOTIONAL DRIVERS

Identify Underlying Emotional Triggers
Explore Psychographic Profiles
Review or Initiate Qualitative Studies
Analyze Website Behavior
Map Persona Needs

EXPRESS:

POWERFUL COMMUNICATIONS

Integrated communications planning
Corporate identity programs
Website planning and design
Demand generation
Search Engine Marketing
Traditional and interactive media
Sales tools, public education

HintonGroup THINK FEEL EXPRESS.