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OVERVIEW:
It is different in the public sector... the success metrics, the process and the need to address all stakeholders in a clear and understandable way. The partners of Hinton Group bring decades of experience in communicating public policy for just about every department and crown corporation.
PROCESS:
THINK
RATIONAL FACTORS:
Simplify organization goals
Evaluate communications performance
Identify social trends & emerging needs
Segment and profile target audiences
Establish success metrics
FEEL
EMOTIONAL DRIVERS:
Identify underlying emotional triggers
Explore psychographic profiles
Review public opinion research
Analyze website behavior
Map persona needs
EXPRESS
POWERFUL COMMUNICATIONS
Information architecture planning
User-centred website design
Stakeholder communications programs
Social media
planning and design
Traditional and interactive media
Public education tools