HintonGroup THINK FEEL EXPRESS.

OVERVIEW:

MyDime understands the pain of long distance charges for calls that stray out of a subscriber’s plan…ouch! Their pain relief is an easily downloadable app that detects outgoing long distance calls and automatically reroutes the call to much less expensive networks. This isn’t VOIP, it’s a high quality, carrier-grade voice conversation.

APPROACH

After a creative exploration, we settled on MyDime as the company name…it captured the sense of ownership and entitlement at getting the best value for every “dime” and hints at the indignation of not getting that value from their service providers. We then elaborated on this theme through web planning and creative. The result is a site that provides just about everything you need to know right off the home page through effective use of the main banner area.

Services Delivered:

High level messaging

Website planning

Website design

Website development