Back to Case Studies / VitaminG Studios:
OVERVIEW:
Vitamin G was created to respond to the changing dynamics of the gaming industry. The parent company, Artech Studios, has a solid reputation with Tier 1 publishers for high quality development through proven processes and tools. There is however, an emerging role however for independent gaming groups.
APPROACH
Coming out of a brand review for an established game developer, it became apparent that the veteran company’s current brand couldn’t get stretched far enough to embrace a young, exciting, twenty-something image. We were working under tight time constraints, but developed a new sub-brand strategy that included a new name (Vitamin G Studios), an identity program and dynamic website to showcase this new entrant to the independent gaming world.
Services Delivered:
Brand strategy
Name development
Corporate identity
High level messaging
Website planning
Website development
Website design
INFO:
Visual Identity
